Wednesday night was the grand sounding ‘Private View’ of the W10K project as part of the 100 % East Design show. W10K is the marriage of Bucks College and W+K with eight resulting product babies.

It started when we won £10k for our Cog ad from an awards show and were set the challenge of investing it in a product which we could sell and make back the money.

Regular readers of this blog may remember the first unveiling of the potential W+K products.

It was kind of like the debutantes ball. Our reception was transformed into a design stand where people could browse through the workings and admire the shortlisted beauties. They were then asked to pick which one they thought would be the one we should take to market. Plenty of students came to vote, see their mates and for the beer and cake. One of them gave something back. He threw up in our loo. Other luminaries from the design world came and bestowed advice (top secret).
Voting is still going on, please either pop by or go to www.w10k.com.

‘Wider than Kennedy’?