Welcome to Optimism

The roses of success

Tshirtefailure2_1

‘Embrace failure’ is one of those little mottos we have at wieden + kennedy. By this we mean…  Never lose your capacity to invent and learn because it becomes too risky. Take risks. It’s better to learn from glorious failures than from losing in the marketplace due to fear of failure and inaction. It’s written on our T-shirts (above). And it’s on an illuminated sign in one of our meeting rooms.

Embrace_failure

It occurred to me the other day that this same philosophy is explained and celebrated in the classic children’s film Chitty Chitty Bang Bang. This is the scene where the scientists inspire Lionel Jeffries to try again becuse ‘each abysmal failure makes a point’.

All together now, ‘From the ashes of disaster grow the roses of success!’

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