Our cab company always gives an interesting interpretation of passengers’ names on its invoices. Here are a few recent ones:

Sahara Gough (Sarah Gough)

Sham Breadings (Shay Reading)

Mat Goonad (Matt Gooden)

Sam Broo up (Sam Brookes)

Nattlil Felding (Natalie Field)

Erdu Fabiona (we think that’s Ida and Fabian)

The Creative Director. An elusive, enigmatic, some say endangered creature. They are shy, easily disturbed and can be dangerous if confronted. It’s rare to get a glimpse of one in its natural habitat but, if you’re very quiet and you’re passing the window of Wieden + Kennedy’s London office, you may be lucky enough to see a bonded pair: Kim Papworth and Tony Davidson, who have made a nest for themselves in this remarkably public spot. They can be seen from the street, grooming, eating, and participating in social groupings known as ‘meetings’. From time to time you may observe displays of the ‘creativity’ from which the species derives its name.

If you do see them, please treat them with respect and don’t startle or disturb them. We’re hoping that that they will stay for the long term and perhaps nurture a colony of creatives.