Welcome to Optimism

Cut From London’s Cloth

We’ve launched an exclusive upcycled capsule collection of one-off pieces with Greater Goods, celebrating the fabric of London. Cut From London’s Cloth is in support of Kazzum Arts, featuring donations from Londoners Little Simz, Kate Moss, Damson Idris, Joy Crookes, Ama-Lou, Clara Amfo and Jordan Stephens.

The one-off items are available through raffle on greatergoods.online. All proceeds will support Kazzum Arts in their continued work to make spaces for young Londoners’ creativity to thrive when they are most in need of support. The project is supported by ZMM Agency and shot by former Kennedy Malini Vaja.

Each raffle ticket purchase can be made on specific products/just the item you want.

The last day to enter is May 13 at 11.59PM GMT, multiple tickets purchased = multiple entries. Please support if you can by visiting greatergoods.online.

International Womxn’s Day

Since we can’t get together IRL to commemorate International Womxn’s Day, this year we’re going virtual and truly international.

The Intersection is a platform to help create an evolving safe space where perspectives of all womxn are welcome, heard and celebrated.

Tune your ears to a fresh frequency on Monday 8 March for more than 24hrs of The Intersection x nice.radio. That’s more than 24hrs of tunes and important conversations from all eight of our W+K offices, featuring inspiring people inside and outside of W+K.

We’ll be challenging the binary, talking about breaking boundaries and serving up DJ sets from across the globe!

Go to Nice.Radio today (Monday) from 09:00 CET to tune in for the above and much more.

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We understand that there are different opinions when it comes to using x in womxn, so we wanted to address the reason why we decided to use it.

The team behind this event believes that womxn includes wide-ranging identities that are excluded from the term woman. It creates inclusivity when referring to the fluid nature of gender and the broad scope of womanhood.

We believe the x creates space for ALL femme-identifying people both within and outside of the binary. So for The Intersection, the use of the x is also a piece of design language that brings to life the theme of intersectionality.

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