Welcome to Optimism

agency meeting

Agency_meeting

Agency breakfast meeting this morning at which lots of new people introudced themselves. They each need to reveal a secret about themselves.

Andy

This is account director Andy. He’s training to be a pilot, in the hope it will impress ladies.

Elizabeth

This is account manager Elizabeth. She used to be a journalist and once interviewed Jason Donovan. (Wow!)

Holly

This is PA Holly.

Jessica

This is account manager Jessica, whose secret involved being thrown out of a hotel.

Liana

This is planner Liana, whose secret was illegal and too secret to reveal in full detail. She also crunks.

Lp

This is creative Louis-Philippe. He’s French Canadian and he used to be very dirty. But he’s cleaner now.

Lucy

This is producer Lucy, who kind of cheated by saying that she’s very good at keeping secrets.

Paul

This is planner Paul, who helped lobby the government for the legalisation of cage fighting in the UK. So don’t provoke him.

Pete

This is art director Pete, who was delivered (as a baby) by the same doctor who delivered the UK’s first ‘test tube’ baby.

coming of the uberproducer

Jools_bump

There’s been much talk in this fast-moving, converging business about the possible need for ‘super-producers’ who can apply production skills across mutliple channels – broadcast, interactive, print, etc. But where to find these rare, mulit-skilled creatures?  At wieden + kennedy lodnon we have taken the radical step of breeding our own. Shown above, the forthcoming fruit of the union of Julia Methold (head of broadcast production) and Mick Bailey (head of creative services). Obviously it’ll be a few years before we can get this uber-producer on the job, but (s)he will be genetically engineered for production multi-tasking 

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