W+K London

November 20, 2015

quizzes and cakes

Culture

Last night our very own W+Ker's Jen, Dom and Silvan hosted a cracking general knowledge quiz in the basement of the agency. To coincide with the quiz we also hosted a bake sale to raise money in aid of St Joseph's Hospice. We've been raising money for St Joseph's since one of our beloved WK-ers, Cheryl Rogers, passed away there in January last year.

Apparently we have quite a number of talented bakers amongst us here as a plethora of sweet and savoury treats adorned the kitchen.

But the best part was that we managed to raise over £300 for St Joseph's Hospice last night. Well done everyone.

Take a peak at some of the culinary delights that were on offer.

October 5, 2015

Death metal and the opportunity for distinctive branding

Culture

Any middle aged brand manager who, as a teenager, inscribed a Motörhead logo on his homework notebook, knows the value of a great logo to a metal band. Those logos not only allow fans to display their allegiance, they sell merch to people who would never dream of actually listening to anything by Lemmy and his disreputable accomplices. It's amazing what an umlaut can do.

In the death metal sub-genre, for some reason, almost all bands have intricate, almost illegible logos in a style presumably intended to resemble evil, runic inscriptions. This design conformity signals affiliation with the genre, but fails to distinguish the individual band. Party Cannon (see poster above) knows how to challenge genre conventions in order to stand out. At least, I hope there is a death metal band called Party Cannon playing at Death Fest 2, and not just an actual party cannon that will be installed at the event.