Welcome to Optimism by name and nature, the Wieden + Kennedy blog is a nice look at life in a trendy advertising agency. It’s on-brand and does a good job of marketing W+K.

So says this week’s Campaign magazine. And here is another trendy post from London’s fashionable East End.

Above: Neville (apparently a hypochondriac but he did get a nasty infection in his foot) and Emily (a little bit apprehensive about how mum will react to the new lip piercing.) Emily claimed this was the first time she’d ever been for a curry.

Below: Ben. (Remarkably, and somewhat alarmingly, Ben eats McDonald’s for lunch almost every day.)

Here are the team, in a basement at the Department of Health, minutes before this afternoon’s pitch presentation.
L-R: Gav (IT wizard), Lisa (Planning guru and footwear fetishist), Andy (Account Director and sky jockey), Frank and Sam (Creative team and big thinkers). Not shown: Neil (Management and vocals.) Also not shown: vast army of people behind the scenes that made the pitch possible.
Fingers crossed for the next round.