Welcome to Optimism

vermin!

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This little guy was warming himself on the heater on the third floor in broad daylight this afternoon, unconcerned by people working away around him.

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He didn't seem to be making any attempt to run away

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Ha! That'll teach him.

new corporate identity guidelines for planners

Planning

Planning director martin Cole (right) is implementing new standards for uniformity of presentation from strategic planners. This is not merely a matter of 'matching luggage' – all touchpoints will be cohesively integrated for 360 degree consistency of the W+K planning experience. Theo Izzard-Brown (left) demonstrates how this is working in practice.

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