Wieden + Kennedy global chiefs Dave Luhr and Dan Wieden were with us in the London office today and joined us for a breakfast meeting to talk about what's happening in the world of W+K. Dan's message to us: "Do more good shit."

Planner David Stevens confuses Dan with the peculiarly English concept of 'the gobshite'.

Mr Wieden was prevailed upon to give a public demonstration of how to play the musical ruler.

And finally he knighted creative director Tony Davidson in a primitive and dangerous ritual.

One of our creatives, Freddie Powell, has planned out his future life plan in the medium of collage. Here it is. Highlights to which Freddie is looking forward include: nice mews house pied-a-terre and a big Tudor-style place in the country, a Porsche (no Honda?), mystery faceless wife, some palm trees and a Belstaff jacket.

He's got big dreams. He wants fame. Well fame costs. And right here at W+K is where he starts paying… in sweat.