Our interactive masterclass continued. By now, brains are fizzing.

Christina Andersson, online strategist from Play talked to us about processes for the development and management of digital work.

Laura Jordan Bambach of LBI talked about cool work being done in interactive.
Her suggestions included:

Baker Tweet.
Go, miniman, go.
Stefan the swopper

Axion's 'bands playing in banners' campaign

Mikael Ahlstrom, digital media entrepreneur, talked some more about the future of online marketing.

Among the possible futures we heard about and discussed were…

Future (a)

2009: all about apps and the death of the web page

2010: social media goes mainstream

2011: the cloud: ubiquitous computing – always connected to your network

2012: immersive graphic experiences

2013: biohacking

Future (b)

2009: communications (online advertising)

2010: conversations (engaging with communities)

2011: participation (development of new functionality, new partnerships)

2012: conversion – "sweaty and boring" -(measurement, data, SEO, ROI)

2013: integration (global mash-up of services, apps, geohacking, building personalised perceived worlds, distinction between real and online world becomes blurred.)

2014: revolution ( sometimes easier / better to do things digitally than in the 'real world')

Needless to say, we all loved the idea of livinga nd wokring in a future where within a few years we'd be biohacking ourselves and enhancing our bodies, minds and talents with impanted tech. Loved the idea that the IT department would be downloading extra memory direct into W+K staffers' brains: "GAAV! My idea-generating app keeps crashing!" 

Future W+K producer.

Other trends currently on the rise, according to Gartner:

:::: On the Rise
Human Augmentation
3-D Flat-Panel Displays
Computer-Brain Interface
Mobile Transphones
Volumetric (Holographic) Displays
Tangible User Interfaces
Chip Implants
Emotion Detection
Head-Mounted Displays
Eye Tracking
Speech-to-Speech Translation
Surface Computers
Wearable Computers
Augmented Reality
Fabric Sensors

This is your brain on Hyper Island:

We jumped into 'the well of knowledge' on day two of our Hyper Island Masterclass.

My scribbled notes say:

Mark Comerford: welder / Trotskyist / video nasties / sweary.
Digitalization = societal shift = new industrial revolution.
Digital will fuck you up. (Good.)
Go digital or die.
Networks = recommendation engines.
Facebook "pages" – get one. Work in progress.
Check out getsatisfaction.com
Check out Barnabu (Google Earth visualisations and mash-ups).
Check out twitter analyzer
Check out Philips_vs
Seems to be just illegible scrawl after this.

Today was really good. Lots of thought-provoking, new, actionable stuff. Exciting!