Bosley and Perkins. It sounds like a 70s buddy-buddy cop show. But it's actually a new creative team, Sidney Bosley and Rob Perkins, who just joined us from Goodby Silverstein in the US. But obviously, we're going to say things to them like: "Bosley, Perkins, you've gotten too personally involved in this brief! You've got 24 hours to crack it or I want your badges and your guns!'

I expect they'll find that hilarious.

We're fortunate to work in an area of great historical interest in London's old east end and as I wander the old streets around W+K Towers I'm often prompted to think what it must have been like to live and work around here hundreds of years ago.

Above is a description of a Whitsuntide holiday visit to Spitalfields, the neighbourhood in which Wieden + Kennedy London's office is situated, published in the New Monthly Magazine in June 1833. You can read the whole article in Google books here. It describes the area as being like a foreign country, inhabited by an alien race, and paints a grim picture of a holiday with 'an entire absence of mirth and enjoyment' and homes where 'wretchedness is there and is the hard landlord of their hearths'.

Things have changed. A bit. But no doubt some toiling W+K workers will sympathise with these words:

'The young men of this dismal region of distress and excessive labour have at twenty the look and apparent wear of thirty.'