Welcome to Optimism

cruz in control

Eric cruz

Welcome
to Eric Cruz.  He starts today at W+K London today as a Creative Director.  He’s transferred from our
Tokyo office.  Eric worked with us seven years ago on our crazy, but
groundbreaking Aiwa campaign.   Amongst other things he’s going to be working on our Nokia business.  He brings with him a wealth of experience in
creative directorship, art direction, education and curatorship. 

I'm not sure of the significance of the image below. But we will find out.


Kewpiecruz


wieden + kennedy – pet detectives

This morning, office manager Nat passed on this email from our neighbours:

This afternoon a pale yellow budgie appeared within
a
3rd floor Commercial Street facing flat within The
Cloisters… Very people friendly – it’s made itself at home
& is now
being safely cared for by one of our residents! Have you or anyone in your block/street lost such a
bird
today? If so please reply to The Cloisters email
& we’ll put you in
touch. Equally if you know someone who keeps budgies – who
may not
have yet realised the loss – please advise.
Regards – Hilary @ The
Cloisters
Then this afternoon W+K's answer to Ace Ventura, Helen Foulder bumped into the budgie's owner putting
up a 'lost' poster opposite our offices.  The budgie has now been returned
home.

If we've achieved nothing else
today we're responsible
for the safe return of this little fella. His name is Squorkie.

Budgie
Our work here has been good.

Owner Hilary at the Cloisters says, “The level of concern and
the amount of help received in getting the little chap back home 
certainly restores one’s faith in human kind!”

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