Welcome to Optimism

wieden + kennedy attempts jaffa cake speed-eating world record

The world record for eating Jaffa Cakes in one minute is eight Jaffa Cakes. Eight – how hard could it be?

Jaffacakeeating

The world record for eating Jaffa Cakes in one minute is eight Jaffa Cakes. Eight – how hard could it be?
We had some braggers at W+K who thought they could smash it. It's over and we can reveal, the world record is still eight.

The rules were simple, consume the Jaffa supply one by one and prove after each that you'd eaten it.

The results were:

Kevin 'mighty mouth' Chesters: 5.5 Jaffa Cakes
Miles 'nibble it' Niblett: 4 Jaffa Cakes
Martin 'the muncher' Fahey: 3.5 Jaffa Cakes

"Did you know the world record for juggling apples is nine?"
Miles Niblett, 9th December 15:46.

management gingerbread

Gingerbread

As served up to W+K staff before last night's agency Christmas party – gingerbread men bearing the faces of ECDs Tony and Kim and MD Neil. Verdict on how they tasted: Neil 'dry and a bit tough', Tony 'nutty', Kim, 'quite nice, really'.

Neil on tree

Screen shot 2010-12-09 at 08.50.23

Loading