Welcome to Optimism

a Ferntastically optimistic approach to redundancy

Due to circumstances beyond our control (cuts to fees and scope by several clients in a short period of time) we are being forced to make redundancies at W+K London. Grim.

Unfortunately this means parting company with some smart, talented, hard-working people who are also good friends. One such is Account Exec Fern Trelfa whose approach to this tough situation is as positive, individual and can-do as her approach to everything.

If anyone has the right to wear a 'Welcome to Optimism' T-shirt, it's Fern.

She's off to Ibiza for a week but when she gets back she'll be looking for a job. So if you need an account exec, contact her.

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