Graeme, Paul and Jon on their way to save the world.

On Wednesday and Thursday this week the Cravendale team ventured North West to drizzly Warwickshire.
Holed up in medieval Warwick Castle, future brand plans were scrutinised, issues fiercely debated and total dairy aisle domination strategised.  It was a gruelling 48 hours punctuated by slabs of red meat, hotel rooms hotter than the sun and even a guest speaker star turn from Sir Kev Chesters of Penzance.  After a very productive workshop on the final day we celebrated by brushing up on our knight skills.  Armed with swords, bows and arrows we laid siege to hapless targets and each other. Above is Norwegian fighting princess Haugen, ably demonstrating how to take down own label standard fresh milk at distance.
A great time was had by all and serious thought was given to whether or not we could legitimately install a trebuchet atop Wieden + Kennedy towers.