Welcome to Optimism

helping kids in Cambodia

Lucy and school

Lucy Crook, ex of W+K writes:

I decided to leave London in September after two and a half wonderful years at W+K to go and see a bit of the world. After five bonkers months in India, Mat and I ended up living in a wooden house on stilts in a rural Cambodian village, teaching English at the local primary school with a brilliant little charity called ABOUTAsia Schools.
 
They are a small charity making a massive difference to the lives of over 50,000 kids in Cambodia, so we wanted to try and help raise a bit of awareness for them and maybe some donations to help the local schools they support. We came up with the idea of challenging our primary school class (who were just mastering ‘yoyo’, ‘kite’ and ‘ball’) to learn the ‘hardest word in English’ and captured it all on video. I’m afraid no kittens feature, but it is probably the cutest thing you’ll watch today.
 
 

We’re trying to get as many people to see it as possible (we promised the kids people all over the world would see them…) so if you like it, it would be great if you could help us share it on blogs, facebook, twitter (#supercalifragilisticexpialidocious @aboutasiaschools). The more people that see it, hopefully the more we can raise to support these kids in school.
 
For extra Good Karma Points today, you could donate as little as $5 (that’s equivalent to £3) which is enough to buy a uniform for a kid to attend school. They are a registered charity and you can donate with your credit card, securely through paypal here.
 
This project has been about as DIY as it gets. We spent 5 hours in a 40 degree classroom chalking up the stop motion titles on the blackboard, made a tripod out of a stack of textbooks and had the kids shouting ‘Lights, Camera, Action!’ Some friends at The Viral Factory kindly offered to help us with the edit and we think it’s turned out into a sweet little film. Hope you enjoyed it.

Schoolkid

Hello, neighbour

A while back, KJ and Sophie had a vision for the WK window.
After lots of graft, this afternoon that is an idea that has become reality. 

Today we launch HELLO NEIGHBOUR, a creative initiative which sees us partner with local talent. The concept is simple: W+K works together with creative people who live, work or operate within a one mile radius of the agency. We collaborate on something to display in our window. This could mean working with local businesses or individual craftsmen from the area; whoever we would like to showcase in our space. 

This afternoon's launch sees the first in the series of HELLO NEIGHBOUR projects. 'A little piece of the kingdom' is a mass collaboration between us and 15 talented artists from the local area, three of whom we call our own: Joe, Bowtox and Anders. The wooden Union jack installation sees each of the 15 artists own a slice of the flag that they have customized in their own way, building on the topical Jubilee moment.

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A word from Hello Neighbour curators Sophie Bodoh and Karen Jane:
“We want to maximise the use of this agency space and share it with the wider community. It shouldn’t just be a window into our day-to-day world, but also a display of the great creativity in our local area. There’s no better moment to spark collaboration in the East End than when the eyes of the world look to us for Jubilee and Olympic celebrations.”

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A massive thanks to all fifteen contributors:
David Samuel         
Garry Milne
Inkfetish
Josh Stika
Marco Lawrence
Cemo
Josh Sutterby   
Tizer
Vibes RT
Pref
Paul Bommer  
Daniel Brereton
Michael Bow
Joseph Haigh
Anders Stake with Kerry Ryan

With very special thank you to David Samuel for his huge effort on coordination of talent. Oh, and Matt Harriman for the hours of build and install.

If you’re in the area, do pop by and take a look at the work. And if you comment online, don’t forget to say #helloneighbour.

Future projects are already in the making but we are always open to new ideas. So if you work or live within one mile's radius of the agency and want to collaborate with us, Sophie and KJ invite you in for a cup of tea and a chat. Just email them first on [email protected].

Happy Jubilee from Team HELLO NEIGHBOUR
(KJ, Sophie, Ali Bobbe, Rory and Alex).

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