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Wieden + Kennedy repudiates agency suit/beard paradigm

Wieden london management

Since the dawn of time ad agencies have been categorised as either 'suited' (businessslike, service-focused, conservative) or 'beardy' (creatively focused, unconventional, innovative). Wieden + Kennedy has destroyed this paradigm by adopting a totally new approach. Management (above) are leading the way, with Kim (ECD), Tony (ECD) and Neil (MD) proudly displaying the results of an experimental suit/beard workshopping exercise. We believe clients will find this 'best of both worlds' positioning irresistible.
Our team of in-house genetic engineering specialists is already working on taking this to the next level by cloning some of our most distinctive qualities and applying them to all team members. See prototype below.

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"Hello and welcome to Wieden + Kennedy London."

Here’s to you, Andy Cameron

In light of losing our friend/teacher/inspirer a few months ago, we decided to keep a memory of him in the form of an honorary olive tree on the terrace at W+K.

Because of Andy's love of Italy, we inaugurated it here with an Italian-style, sunny lunch. Pizzas? Limoncello? Prosecco? Of course.

The tree's plaque commemorates Andy with a little line in Italian. Basic translation: 'Big Feet, Big Heart'

(Or directly: 'His feet were like his heart…big').

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You won't be forgotten here, Mr Cameron.

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