From this Friday to next, we'll be thinking about breasts. Specifically what we can do to help save them from cancer.

A series of 'pink' events in the agency kicked off today. Milky, our very own artist in residence on reception, is undertaking the Chupa Chup challenge. And not with just any old Chupa Chup. A giant pink one. 75 times the size of your regular handheld lollipop.

It would be rude not to document this bravery in the name of fundraising. So there'll be a time lapse to share with you all once the feat has been achieved.

We've already collected over £150 for Breast Cancer Research. It is unlikely we'll win any Chupa Chup business off the back of this but it's all in the name of charideee! If you want to donate, pop in and put a penny in the jar.

Head of Planning Kevin Chesters headed off to Warsaw to take part in a debate on "The Decline of Manliness" for the official launch of our new"Rise & Conquer" campaign for Maximus vodka in one of the world's largest vodka markets – Poland.

Over a hundred journalists and bloggers were there to listen to a debate on the research that had been commissioned into manliness, and the threat to it from the modern world of male grooming and the decline of manly spaces and industries.

The space was adorned with illustrations by the amazing Mort Künstler, who has painted a series of proprietary canvases for use on all the Maximus marketing materials. He is the manliest of illustrators and has been making manly illustration since the 1950s. More here on manly Mort.

Despite not speaking a word of Polish, Chesters manfully joined the panel discussion and talked the assembled throng (including many women…) through the campaign.

Time to raise a glass… to being men.

"I am Chesters and I am man. Hear me roar!"