It's always inspiring to see the things our infinitely creative Wieden + Kennedy bunch make in their spare time, especially when those things involve using the powers of techology for good and making the world a little bit better.

That's exactly what Luke Tipping (our Senior Interactive Creative and resident polymath) has done by creating See Your Folks. And he did it all in under 24 hours, admittedly with the help of a few equally industrious friends.

The site communicates one simple message to users: how many more chances will you have to see your parents before they are expected to die?

Based on the World Health Organisation's data for life expectancy (which varies significantly depending on a person's geographic location and their sex), See Your Folks estimates the remaining number of opportunities for spending time together. Luke isn't on a mission to make everyone cry, we promise – the site is just a subtle reminder of our mortality, viewing the awareness of death's inevitability from an emotionally empowering and beneficial perspective. 

Luke says: “Sometimes we’re so busy growing up we forget that our parents are growing old. See Your Folks is a gentle reminder to make the most of our parents because they won’t be here forever. Increasing awareness of death can help us to make the most of our lives. The right kind of reminders can help us to focus on what matters, and perhaps make us better people.”

Have a go and then go see your folks, folks. 

www.seeyourfolks.com

It was an Italian style Al Fresco lunch yesterday on the roof terrace.

We had a meeting with our lovely Arla clients, and rather than sit in the overly-warm meeting room downstairs, we escaped to the paradise of the roof terrace for lunch.

Ann-Camilla and Danny are the very smiley clients on the left hand side of the table, either side of Theo.

Notice the tactical positioning of Neil and Dan, who chose chairs at the meat and pizza end of the table.