Welcome to Optimism

Roll up, roll up!

Summer is well and truly upon us and the temperature continues to rise in Shoreditch. So much so it was positively 'tropical' in our office this afternoon.

And as we operate a very strong 'waste not want not' policy round here, we distributed some 'tropical' produce left over from a shoot yesterday. Yes, that's right, we held a 'pineapple tombolo'. In our L Gallery. Right here in reception.

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Some lucky recipients were clearly overwhelmed to head into the weekend with some suitably refreshing fruit.

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Others took it upon themselves to accessorize their prize.

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Happy 'hot' weekend from E1.

Welcome to the Internet: 25th July

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GET YOUR FULL DOSE HERE.

From lip dubs to massive whales, this week's Internet has it all. Take a look, tell me what you think, "join the conversation" as we social media types all too readily ask people. 

One of the interesting points to point out, and something that's been on the rise for the last couple of weeks, has been Vine's prominence in these rundowns. Not on the platform itself mind, but merely as a way of capturing and producing content. The Miley Cyrus example is just one, but many people have been creating Vines and then uploading them to YouTube, where they are getting a new lease of life. It seems that there is a definite appetite for 6 second video, it just needs to be determined where exactly it is that people are going to view it. 

Other highlights include a someone having a baby and of course the rise of Extreme Forklifting to the top of the app charts. Better believe.

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