When our planners aren't planning, they're doing. And Collyn Ahart, one of our senior planners, does an awful lot (like squeezing a quick bike race or two across France into her weekends).

She recently shared some strategic knowldedge on behalf of Do Lectures in Wales and gave a talk about how brands identify cultural and social roles and opportunities. Do Lectures recorded the whole thing and put it online for everyone to enjoy. Here it is.