Welcome to Optimism

Can advertising ‘do good’?

As part of our ongoing relationship with leadership development programme The International Exchange, W+K Account Director Hanne Haugen is about to embark on a project in Uganda. Here's an introduction to the project from Hanne and a little bit about what she has planned during her time there: 

In less than three
weeks, I’m off to Uganda for a month to work with an education project in rural
Uganda called The Kasiisi Project. This is very exciting (naturally), but what’s
it got to do with my day job?

The link is The International Exchange. The brainchild of Philippa White, TIE pairs
the expertise of communications professionals with the needs of non-profit/non-governmental
organisations to create positive change.

 

Tie_logo_bw


For the NGO, this
programme provides valuable communication expertise, which is often something
that they are desperately in need of. Making sure the their message is clearly understood, heard and spread,
can make a huge impact for the development of a project and shore up its
long-term sustainability.

For an agency person
like myself, it gives me an opportunity to learn and grow by sharing my
knowledge with organisations, communities and people who face a very different
reality than I'm used to.

16 Hanbury Street is
full to the brim (quite literally) with a lot of very talented, passionate and
dedicated people. What TIE does – and why it’s so important – is give us the
chance to use our skills in a new context and see that they can affect real,
tangible change. It allows us to see the value in what we do.  Because what we do is valuable. That’s why
we do it.

Kasiisi

This is my first post on
W2O about the month in Uganda I’m about to embark on. It’s not going to be
the last. In the meantime – you can read more about my project and keep up to date with my
experiences in Uganda on my blog. 

http://alessoninuganda.tumblr.com/

Sam & Becca, from Creme Eggs to Halls

On this glorious Monday morning, we are very pleased to introduce a new creative team, Sam McCluskey and Becca Pottinger.  

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Having spent nine months doing what they describe as "creative speed dating" on the Watford Ad Course, Sam and Becca landed at Fallon. As things tend to go with speed dating, one thing led to another and before they knew it, they had spent two years working on various accounts with a bit of a dairy-esque theme, like and Cheese Strings and Cadbury's Creme Eggs

Now they're here, they'll be lending their creative magic to Halls. 

A little tidbit for you: Becca once worked on Britain's Got Talent, where she found herself having to wrangle a David Bowie impersonator with a live owl away from children. Which naturally led her to a career advertising. Sam has no owl-reltaed stories (as far as we know), but for some reason, he never cut his hair whilst working at Fallon. No word on whether his plans for W+K involve a full-on ZZ Top look yet, but watch this space. 

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