If a geo-located online treasure hunt for decorated virtual eggs with great redeemable prizes isn't for you (and we would ask "why on earth not?") you can instead celebrate Easter the more traditional way. Just like those in our latest TV spot for Tesco. With friends, family, feasting and a good old Easter egg hunt.
We've also created some mouthwatering press to inspire seasonal inlugence.
Hungry yet?
Happy Easter from all of us to all of you.
Easter. It's the biggie after Christmas, right? When we can briefly return to those self indulgent days of feasting and family fun. Just for a long weekend at least. All with the added bonus of chocolate – mostly eggshaped and with plenty to go around.
We've worked with Google's Street View to ensure the Tesco Easter bunny pays us all a visit this year; so wherever you find yourself this Easter, there will be festive eggs aplomb. Literally tens of thousands of them.
Yes, it's an online treasure hunt. #FindTheEggs is live!
The interaction works like this:
* Get hooked up here on your phone or computer
* Your location is then detected – by GPS or tapping in your post code
* You navigate your way through your local streets, hunting down the virtual eggs on screen
* And when you've sought out three, you're a winner!
* Then you can redeem your chocolate prize from Tesco
And if you spy one for the 50 golden eggs? Well you'll be saying hello to a Samsung Galaxy Tab 2 this Easter.
The Easter bunny may need a helping hand so, to share the fun around, you can plant eggs for friends and family to find. And share the free chocolate as you go…
Happy hunting!