Some have been surprised to find rock'n'roll legend Lou Reed speaking at the Cannes advertising festival this week and by the positive comments he made about the industry – "The advertising people actually pay you for what you did". "What's he got to do with the world of advertising and marketing?" asked The Guardian. Well, Mr Reed has some history there. Here's a blast from the Wieden + Kennedy archives – Lou pitching Honda scooters in a '70s spot by W+K Portland. Why walk on the wild side when you could ride?
Do you consider yourself to be curious? If so, our new Honda idents are sure to intrigue you.
This latest campaign marks the fourth year of Honda’s sponsorship of Channel 4 documentaries. (You can see some previous examples here.) And it all started again at 9pm last night. Did you, like us, Sky+ 'Child Genius'…?
Honda’s curiosity has always pushed the boundaries of engineering. The same can be said of the documentaries on C4. That's why we think this is such a good partnership.
The new idents focus on the hands of a Honda engineer. We see him deftly manipulate miniature models, morphing between cars, motorcycles and speedboats. Then lawnmowers. And leaf blowers. And the Hondajet. For those of you who have followed our journey with Honda you’ll notice many nods, not only to the rich heritage of products they create, but also to the campaigns with which we have launched them.
Even Asimo (Honda's robot) makes an appearance. Remember him? The Advanced Step in Innovative Mobility who represents years of Honda’s research into the study of motion.
Big shout to everyone who worked with us to make this happen. Of course to Honda UK for the sponsorship; to Smith and Foulkes for being brilliant directors; to Nexus for the animation; to Factory for sound design.
