Celebrating the joy of food with Tesco
Back in February, CEO Philip Clarke and our friends at Tesco made a promise to their customers. A big promise. A promise about the care and attention paid to its supply chain and about the trust we all put in Tesco to offer safe and delicious fresh produce. Tesco vowed to lead the food industry into a revolution ensuring quality and transparency would be at the heart of everything offered in store and online. And sure enough, the retailer has come good on this promise.
So here we have it: 'Love Every Mouthful'. Much more than just a marketing campaign, this is Tesco demonstrating its true passion for food. It's a key chapter in Tesco's mission to reconnect with the core of the brand and use its influence to help us as a nation to fall in love with food again. Every crunch, every slurp, every scoop and every squeeze of it.
Across TV, print, online, outdoor and in store, 'Love Every Mouthful' forms a tribute to the joy that lies in every single aspect of the culinary experience. It's a timely reminder to savour and respect every mouthful of the delicious food we eat.
To kick it all off, we created a 60" multi-sensory, rhythmic spectacular to make a suitably jubilant announcement. This brand spot brought Tesco's exuberant celebration of food to TVs across the country last night, breaking in a simultaneous airing across 71 channels. Central to the ad is the incredibly powerful emotional connection we all share with food, inspiring us to savour the beautiful moments food creates in our lives: from understanding where it comes from, how it is sourced, how and where we buy it, suggestions as to how we might cook it, right through to the delight we take in gathering together to eat it… even when our attempts risk setting off a smoke detector or two.
In case you weren't watching one of the said 71 channels last night, here's a little look at the spot.
There's plenty more where this came from. We'll keep you posted.
More info here on the Tesco blog.
