First, we launched Tesco's new Love Every Mouthful campaign with a 60" spot celebrating its passion for food and commitment to bringing customers the very best of fresh British produce.

Then, Tesco paid homage to the beloved British strawberry in the first Love Every Mouthful seasonal ad. Yum.

So now, we bring you a tasty new TV spot (also directed by Daniel Wolfe through Somesuch & Co), highlighting another classic beacon of summer: the smokey, succulent, sizzling barbecued chicken. Tesco has been working hard to build close relationships with its suppliers and bring food closer to home, and now the retailer can proudly say that every single chicken sold on Tesco shelves across the nation comes from British farms. Just like this one. 

Drumsticks, wings, crispy skin and all, it's one of our favourite reasons to dust off the barbecue every summer. 

We also captured the perfect summer pairing of the chicken and the barbecue in a print ad as well. Just look at those grill marks. 

We've put our new Tesco campaign under the magnifying ray this week, taking it from TV screens to cinema screens and newspapers to billboards all over the country. 

Did you spot any on your way to work today? 

In case you didn't, here they are, handily shrunken down to fit your desktop.

And here's the whopping 96-sheet version, with a little nod to another delicious summery thing we all know and love… the classic wouldn't-change-it-for-the-world struggle of getting ketchup out of glass bottles.