A few weeks ago, we gave you a taste of Tesco's new Love Every Mouthful campaign, built on a renewed commitment to bringing its customers the very best of British fresh produce. We created a deliciously summery spot celebrating strawberries and a sizzling ad focused on smoky grilled British chicken, and today we bring you the latest spot in the series, an ode to the juicy British steak. 

Whether you like yours rare or well done, with butter or béarnaise or prefer sirloin to rump, there's nothing better than a perfectly cooked steak. 

All four ads were directed by Daniel Wolfe through Somesuch & Co, and the steak spot is also supported by a print execution that looks something like this.

If you need some tips in the kitchen, Tesco colleague, blogger and butcher Phil Lowe certainly knows his stuff. He even stars in the ad and recently wrote a lovely piece about his experience on the shoot. Visit his blog here for more of Phil's wisdom www.mugofstrongtea.blogspot.co.uk

On this very morning, something big is happening in Watford. The first lucky shoppers are exploring Tesco's newly revamped Extra store (all 80,000 sq. ft. of it), which opened its shiny new doors to the public today. 

The brand new shopping and leisure destination is built around Tesco's ‘Food First’ philosophy, with a new fresh fruit and veg section and fresh counters. Not only that, but Watford Extra showcases the very latest in retail innovation, bringing new food concepts including Giraffe, Harris + Hoole, Euphorium and The Bakery Project together under one roof. 

Until you can pop over to Watford for a browse, Tesco invite you to take a spin around the new store via a Google Streetview virtual tour.

To read more about all the exciting new stuff Tesco have introduced in this store, including a community space that customers can use free of charge for events such as yoga and cookery classes, head over to the store's dedicated microsite. 

http://www.tescoplc.com/watford