To coincide with the launch of the new CR7 Collection, Nike Football has released a series of short films in the run up to this weekend's El Clasico match in which Cristiano will debut his new boots. 

The series of films we created celebrate some of CR7's unique attributes. Each film delivers sharp, sharable flashes of Cristiano's abilities. The films will be available this week on the Nike Football YouTube page as well as via @cristiano on Instagram. 

Last weekend, we introduced you to the Tummey family and their Grimsby smokehouse, and this weekend we revealed our second film for the relaunch of the Tesco finest* range. We sent our team to the northern wilds of a different coutry altogether to meet the friendly faces behind another finest* product: Italy's Piedmont region, where humble flour and water are transformed into delicious Grissini breadsticks. 

As the Italians say: mangiare!