Now that the winter chill has arrived and the high streets of Britain are aglow with Christmas lights, Christmas is well and truly in the air. Which means the countdown has officially begun to one of our favourite things about the season: the food.

Our new ad for Tesco's Christmas campaign is on screens now, with the majestic Tesco finest* Bronze Turkey as its centrepiece. 

 You'll also spot two new seasonal print executions of our finest* work in the press, heroing the Bronze Turkey and its fellow Christmas dinner star, the Christmas pudding. 

On Friday, we launched the new Tesco Christmas campaign with a brand film that celebrates the enduring brilliance of Christmas. Here's a refresher:

Capturing one family's Christmases over six decades takes a special kind of time travel, powered by a stellar team of make up artists, props specialists and costume designers.

Curious to see how it was done? Check out the little 'making of' film we made:

We also have a little treat for Downton fans this evening: keep your eyes peeled for the full 90" version of the ad during tonight's episode on ITV. It's a corker.