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Unearthed: Wieden+Kennedy’s first ever TV ads for Nike

After being thought lost for many years, the first ads ever made by W+K (personally made by promising young creative team Dan Wieden and David Kennedy) have just come to light.

Team

These ads are also Nike's first ever nationally (USA) broadcast work. They originally aired during the 1982 New York marathon. They were shot and cut within a couple of weeks, with a skeleton crew.

Production
Here's the original storyboard for one of the ads:

Storyboard

And here are the ads:

Dare to Zlatan

Last week, Nike and Swedish footballer/international badass Zlatan Ibrahimović managed to pull off an intense eight-hour Q&A session that almost broke Twitter.

Not only were tweets responded to in the form of words, but also in the form of video, images, charts, graphs, and the occasional eCard. Is there anything Zlatan can't do?

Luckily for the internet, the answer is no.

Here are a few of the highlights from the Q&A we liked most.

Like this:

DTZ02

this:

DTZ07.png-1

DTZ07.png-2

 and this:

DTZ05

And here are a few behind-the-scenes videos of Zlatan’s training regimen. Please don’t try this at home. (Unless your home is a sub-zero netherworld, a volcanic hell storm, or some place in Utah.)

 

 

 
To see all the content from the day, check out Zlatan's Twitter page: twitter.com/ibra_official.

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