Welcome to Optimism

please welcome Finish, our newest brand

Finish-logo

The spring sunshine is beaming down on us here in London and bouncing off our sparkly-clean glassware, which we're raising to celebrate a lovely bit of new business. We've just welcomed a brilliant new addition to our family of brands, Finish, the leading brand in dishwashing products.

We're taking on the role of the lead global creative agency for the Finish brand after winning the business in a pitch, and we're all looking forward to getting stuck in on our first campaign. We're expecially excited to be working with a brand behind some very clever products with so many industry firsts under its belt.

Heather Allen, executive vice president global category development at parent company RB, said, "The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands".

Now enough about that, it's time to play the who wants to unload the dishwasher? game…

how W+K owned the night

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Group account director Rachel Parker, who has come to London from our Portland office for a while (we've got people working out how to clone her so we can keep her AND return her to the States), was one of the sporty W+K ladies who ran Nike's We Own The Night race last weekend. Here are a few words from Rachel about what went down:

Saturday night, while most Londoners were cozy on their sofas, hiding from the pouring rain and whipping wind, 10,000 women took to Victoria Park for Nike’s We Own the Night 10k run. This was the second year for Nike's event, and this year, a handful of women from W+K’s Run Club were there to represent and take part in what was, for some, their first 10k.

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[from Nike Running's Instagram]

This wasn’t your typical organised run, but more akin to a park festival with thousands of women sporting the same turquoise Nike race shirt and setting off for a run together. Nike pulled out all the stops. There was music and even pre-race trainers who led a warm-up to keep up motivation on a chilly night.

There were Nike athletes, including Paula Radcliffe, fashion designers, and DJs. The race course was like none other, complete with a light forest, light tunnels, live music, and thousands of women encouraging one another along the way. Everyone who crossed the finish line received an exclusive Alex Monroe designed finisher necklace, and I, for one, haven’t taken mine off since.

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[from ELLE UK's Instagram]

Unfortunately, the wet weather meant that not many of us stuck around afterwards to enjoy the festivities. I think that means we’ll just have to do it again next year.

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[from W+Ker Hannah G's Instagram]

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