As part of the Risk Everything football campaign for 2014, Nike launched a series of three 15-second films created by W+K London. The films show that risk is in England players' DNA as they prepare to play on the world's biggest stage. 

Each film pits the England stars in sensational scenarios, with the familiar sounds of commentator Clive Tyldesley ringing out as the action unfolds.

The first film to launch was Attempt the Unthinkable, starring Wayne Rooney.

Alex Oxlade-Chamberlain stars in the second film, entiled Fear Nothing.

The final installment features Jack Wilshere in Never Play it Safe.

W+K Lurpak account director Katja shares a story about a memorable client briefing the team attended this week:

We were not sure whether to be excited or terrified about the idea of hosting our Lurpak briefing session in Dans le Noir (in darkness), a concept restaurant in London. The idea was to have a different kind of food experience whilst receiving our new Lurpak client brief.

Dining in the total darkness, when guided and served by blind people, is a unique experience. One that changes our view of the world by reversing our perspective, prompting and helping us to re-evaluate our perception of taste and smell… well, that's what it says on the restaurant's website.

We decided to be brave and give it a try. Actually, the client pushed us to be brave. And that's exactly the kind of client we all want to work with, right?

The team, led by Bart, didn’t overpromise. Roberto, our waiter (at the front of the chain), who some of you may know from the movie About Time, looked after us and made the experience unique. 

All in all it was a great day. A juicy, new brief. A new food experience. Team motivation up.

Thanks Lurpak.