W+K London

June 4, 2014

Tesco support Soccer Aid

Clients

Before we turn our full attention to the Maracanå next week, the footballing world looks to Manchester to set the stage.

Yes, this Sunday the boys are back for the biennial Soccer Aid charity tournament at Old Trafford.

The brain child of Robbie Williams back in 2006, the event has gained tremendous momentum with former pros and 'still hopeful' celebrities called up to two opposing starting XIs – one for England, the other representing The Rest of the World.

UNICEF is the sole beneficiary of the tournament with all proceeds going to that charity. To date, Soccer Aid has raised a whopping £12million on their behalf.

And for the first time, Tesco is the official fundraising sponsor, so to mark the event, will be launching a suite of idents to run during the hour-long preview show this Friday and the live coverage of the match on Sunday. Both on ITV.

We're welcoming everyone passing through the agency between now and kick off to dig deep and donate.

Even our reception's very own Blenderman is building pre-match frenzy.

If you aren't passing by Hanbury St before Sunday, you can do it for the kids here.

May 20, 2014

celebrating 20 years of Nike and Arsenal

Clients

Over the last 20 years, Nike has enjoyed a wonderful relationship with Arsenal: 3 Premier League titles. 5 FA Cups. The Invincibles. Ian re-Wright-ing the record. Thierry's Va Va Voom. Need we go on?

And over the years, W+K has had the pleasure of marking some special occasions about this great club for Nike. Two of our favourites from times gone by:

'Arsena' to mark 2003-04's extraordinary unbeaten season:

And the outrageous 'The quickest route into Europe' to mark Sol Campbell's switch to the red half of North London in 2001:

This year, W+K has worked with Nike to produce a commemorative shirt, following the Club's 2014 FA Cup victory, celebrating the 20 year partnership between the club and the Swoosh.

The shirt, which uses the current 2013-14 home kit as its base, incorporates a glorious medley of iconic Arsenal kits from the past two decades.

Limited-edition, individually numbered artwork prints of the shirt will be created and sold, with a number available to purchase at Nike's Phenomenal House in London. Phenomenal House will open its doors to the public from 26th-31st May for a unique and action-packed celebration of fearless football.

The shirt itself will also be on display at Phenomenal House from 26th-30th May, then at Nike Town in London from 31st May, before moving to its permanent home in the Arsenal Football Club Museum from 30th June.