The best things in life often happen outside our comfort zone. We can always do more to push harder, go further, to challenge ourselves beyond our perceived limits.

This idea is at the heart of Honda's philosophy, and provided the inspiration for the brand's latest campaign, Keep Up, which launches today during the UEFA Europa League match between Liverpool vs Beşiktaş.

Rather than just telling the story of Honda’s pioneering spirit and commitment to progress, the campaign challenges viewers’ reading speed, allowing them to feel the joy of improvement for themselves. A manifesto is delivered one word at a time, with the pace increasing throughout the film, intercut with glimpses of the new Honda fleet, which are all born from the company’s challenging spirit.

A 40” TV spot directed by Man Vs Machine invites viewers to “keep up” with a message on screen, becoming increasingly difficult as the pace of the words increases to a crescendo. At approximately 500 words per minute, the fast-paced message proves that everyone is capable of achieving more than they initially thought. The energetic soundtrack, composed by Wah Wah with sound design by Factory, was created to further encourage the viewer to keep up.

How far can you go?

We're still in the middle of winter over here and it's so cold you can see your breath. Timely then, that our new work for Halls just launched, challenging people to consider the air we inhale and adding an icy twist. 

Titled ‘What are you breathing?', the pan-European campaign introduces consumers to a new kind of air: Halls Air. We really liked the idea of Halls owning a better kind of air as a brand; Halls Air is beyond the regular air we breathe in every day, it’s air so invigorating to breathe it's like breathing for the first time, every time. It's for those of us who want to squeeze every last drop out of life, and invigorate the body and the mind with an icy jolt. 

20” and 10” TVCs salute the refreshing effect of Halls Air with the help of the coolest animals on the planet – the majestic polar bear. When a moustachioed motorcyclist pops a candy into his mouth, miniature moustachioed polar bears riding a cloud of Halls Air are released, capturing the powerful cooling sensation delivered by Halls in those everyday moments when you want to feel just that little bit more alive.

We're happy to say that no polar bears or moustaches were harmed during the making of this commercial.