There have been quite a few more dishes than usual piling up around in the office over the past few months – all in the name of our first campaign for RB dishwasher detergent brand Finish, which launched this weekend with a 40” TV spot, ‘Dishes.’ Directed by mega-cool Megaforce through Riff Raff, the film views life, and dirty dishes, through Finish’s dish obsessed lens, aiming to open our eyes to the dishes we’re surrounded by every day, especially the surprising dishes we may not notice, but Finish does.

Beginning with simple, obvious scenarios, as the narrative unfolds, viewers are taken on a journey from the mundane to the unexpected, all the way from an egg breakfast to something as big as existence itself. In each scene, dishes appear to float magically in formation, positioned just as they would be when stacked inside a dishwasher.

The film kicks off RB’s category brand repositioning campaign, which aims to shake up the household detergent category by focusing on the central role of dishes in people’s lives. In a market dull as dishwater dominated by product promotion and functional messaging, Finish wants to communicate to the public through a human truth: as long as people are on Earth, there will be dirty dishes to deal with.

‘Dishes’ is supported by a product focused  ‘Glasses’ spot, which promotes Finish’s Shine & Protect innovation, which helps protect glasses from corrosion. With a single glass as its hero, the film brings to life the diverse experiences its protagonist goes through in everyday life. The viewer's focus is held on the glass, which stays locked on the centre of the screen in every scene.

So if you’re in the need for some spring cleaning inspiration, take a peek, peel off the rubber gloves, and learn to love your dishwasher.

Last week Scott and Alex headed to the Geneva Motor Show to check out the latest and greatest cars the world has to offer. 

Drooling over the forthcoming Honda NSX was obviously top of the priority list. Scott tried to play it cool whilst struggling to work out how to get in.

Scott pulled it back and look much cooler than Alex posing next to the 2015 Honda McLaren.

The boys journeyed to the past to check out Senna’s F1 car.

And to the future, salivating at the emission-free, Hydrogen fuel cell FCV concept.

As well the cars, many manufacturers have other bits and pieces to keep the petrolheads entertained. This picture was taken around the time Scott unnerved our Honda client Martin whilst heading full-pelt into a computer-generated wall. Fortunately the real-world physics only went as far as a shake and a wobble.

All in all a great day – the team learned loads and left full of  excitement about what’s to come for Honda. We’d like to give a huge shout out to Martin and Jemma at Honda for inviting us along and looking after us on the day.