Calling all milk drinkers
This spring, we’re bringing Cravendale back to British TV screens with a fresh new campaign which pays tribute to the most dedicated of milk drinkers.
Did you catch our latest spot on telly this weekend?
We like to think of Cravendale as “the milk drinker’s milk,” because it’s never better appreciated than when enjoyed on its own. And we think drinking milk is cool, so we wanted to find a way to salute milk drinkers whilst reminding the nation of the pure and fresh taste of Cravendale milk.
We teamed up with brilliant directing collective CANADA at CANADA London / Riff Raff to create a 30″ TVC, which introduces viewers to a cool, slightly mysterious character showing his love for Cravendale. And because he’s such a fan, he’s never seen without a glass of the white stuff in his hand. Whether he’s riding a mechanical bull or throwing shapes on the dancefloor, he never spills a drop.
Shot in a movie trailer inspired visual style, the mustachioed milk drinker’s tale is told through a montage of scenarios that show his unfailing dedication to his trusty, ice-cold glass of Cravendale.
Tell us milk drinkers… can you manage to look this cool whilst drinking a glass of milk? We’re still practicing…
