Our film for Lewandowski is focused on how his game is built around predatory instinct and masterful finishing. His awareness enables him to sniff incredible goals out of nowhere.

What marks Harry Kane out is his ability to create chances for himself. He doesn’t have to wait for the ball to come to him, he makes it happen on his own. 

There's no one like Neymar Jr. Famed for his ability to deceive and torment defenders, once he has plotted his path to goal, there is no stopping him. 

Featuring mind-bending transitions and non-stop action, Buck created a surreal Hypervenom world comprised of fluorescent colour and masterfully simple line work.

We spoke with Tom, creative director at Buck, about their process:

“When our creative team first sat down to envision the project in our heads, we all kept going back to the original 80's Thundercats intro as a paragon of heroic action and a really creative approach to camera and sets. In addition, one of the principal tenets of this Hypervenom state was to establish the visions inside each athlete's head as a surreal dimension where we could exaggerate images and twist the rules to make the world odder and more ethereal. This is why we gravitated to 2D: it allows you to experiment with characters and imagery in a way that other media have a tough time doing.”

Along with these three animated shorts, we created an unusual, surreal world of images that show how Hypervenom strikers see the game differently.

The campaign is currently running across twelve featured athletes' Instagram, Twitter and Facebook accounts, so keep an eye out.
 

As a brand, Honda continually takes on some pretty daring engineering projects. From Formula 1 through to aviation and humanoid robotics, Honda’s challenging spirit runs through everything it does, and we think there’s no other car company quite like it.

This is set to be a big year for Honda. During 2015, every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial flight and Honda’s return to Formula 1.

We wanted to create an out-of-this-world brand campaign that would reflect this daring ambition, capturing Honda’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.”

Inspired by Honda’s daring spirit, the film pays homage to one of the boldest expressions of human curiosity and engineering endeavour; space flight.

Opening on Honda’s humanoid robot, ASIMO, the camera reveals a line-up of Honda products arranged on an impressive runway. The sky and sun are reflected in the road surface and the water below. Viewed from above, the formation mimics the familiar shape of a space shuttle or rocket.

From the NSX’s driver captured with a picture of an original 1991 NSX held in his hand to space travel-inspired iconography and cinematic details, the film aims to capture viewers’ imaginations. Eagle eyed viewers will even spot a very special cameo from McLaren-Honda driver Jenson Button and recognise the voice of the late, great Ayrton Senna.

Ignition was shot on location on the Podilsko-Voskresenskyi bridge, Kiev, Ukraine by Aoife McArdle through Somesuch. Local production was supplied by Radioaktive. The film’s epic cinematic look was enhanced through SFX and post production by The Mill, and sound design was crafted by Factory. The film’s score was designed by science fiction film composer Walter Mair through SIREN, and features segments from Beethoven’s Symphony No. 5 and Mozart’s Queen of the Night Aria; 2 tracks that feature on the Golden Record that Voyager took into outer space in 1977. Media was handled by Starcom MediaVest Group.

The film is additionally supported online through Honda’s websites, where deeper stories on the ambition and challenges of the fleet can be found.

If daring to do things others only dream of looks this good, we’re definitely on board.