W+K London

January 18, 2016

Tough love or soft love?

Clients

Winter has truly kicked in. Seems everyone is coughing and spluttering all over the place. Well don’t fret as we’ve launched a new campaign for Halls which aims to be the first ever to take care of people when they’re not feeling great.

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The work dials up the strong and gentle variants of Halls cough drops, and plays on the truth that some of us react to tough love (think motivational, no-nonsense approach to illness) whilst others just prefer to be hugged and pampered. You know, soft love.

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We featured John C McGinley as the face of both ‘Tough Love’ and ‘Soft Love’. Best known for his roles in ‘Platoon’ and ‘Scrubs’, he portrays both Halls characters in the eleven pieces of film content which’ll leave you feeling better.

November 26, 2015

How to drink Chambord

Clients

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Our #BecauseNoReason campaign for Chambord has been a huge success in positioning the brand as the champion of doing what you like.

But we wondered if people might still be a little unsure about exactly how to drink the lovely liquor…

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So we have just launched a series of 'how to' drink films.

Each focuses on a different cocktail.

Each is engaging.

Each is mouth watering.

Each is easy to follow.

Forget tutorials.

Forget bartender dos and don'ts.

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The internet is awash with such 'how to's. YouTube is alive with instructional AV. It's so on-trend that over 100million hours of such content have already been watched in the US so far this year alone. To stand out from the crowd, we used targeted pre-roll to speak directly to our audience – the women feeling under pressure not to be themselves. We reminded them not to worry about being the perfect host. We assured them having the perfect style wasn't essential. Instead? Sit back and shake up a Chambord cocktail.

You can view the fabulous four films here. And below. And then get making those Chambord cocktails at home. You know, #BecauseNoReason.