Welcome to Optimism

world cup ‘remix’ of Impossible Dream

Pureandchaste

As if the furore surrounding our Nike ad featuring Wayne Rooney wasn’t enough for one day, we also have a special version of our Impossible Dream Honda ad airing tonight in England’s all-important final group match against Sweden.

Media agency Starcom has managed to secure the last possible break before kick-off (19:50).  The match kicks off at 20:00 so we are estimating an audience of around 21 million to be witnessing the Impossible Dream spot.  Based on qualifying matches and the great weather we have been experiencing we can also expect a further 6 million viewers to be watching in pubs.

England hasn’t beaten Sweden since 1968, so the pressure is on.  As Garrison Keillor says at the end of the revised ad – ‘Come on England, let’s keep the dream alive.’ Look out for the England flags.

Just do it

20062006202

Rooney_jdi

20062006203

20062006204

Wieden + Kennedy’s tactical ad featuring Wayne Rooney breaks this morning, the day of England’s World Cup match against Sweden. It’s made a bit of a stir – front page on the national newspapers, also appearing as a centre spread souvenir poster in the Sun and the Guardian.

There’s a bit of a tradition in England of hanging a flag out your window to support the national team. So we made ourselves a wee flag to hang out of our office window.

20062006209

Coverage from the Mail and the Mirror:

20062006210

20062006211

20062006212

Nuk_freeze_frame_independent_20_jun_06

Loading