Comment from Tiger Savage of M&C Saatchi, who judged this month’s Anna awards and picked our Yakult ad above as the winner:

"Really love the ads for Yakult. Well executed and a brand name that says it all. The ads exploit the use of small space advertising and in my book would make equally good posters. This execution in particular stands out, probably as it could have been made for me. God bless great clients." 

More info here.

It’s been a good couple of months for us on the Yakult account. Not only have we seen a great increase in sales, but the lovely people at the ANNAs seem to like what we have been doing as well with the Yakult press ads wining for both July and August.

In July ‘Works nights too’ was the winner with ‘Yakult at work’ also shortlisted.

Ed, Morris, Executive Director of Lowe London, and July’s judge, said some very nice things. He thought the ad was "Simple. Iconic. Tonally bang on. Made good use of small space".

In August it was the turn of ‘Someone hasn’t been home’ to take the top prize.

We’re so excited we’re off to celebrate with a Yakult. Good morning.