Welcome to Optimism

Meet Millidge and Doig

Orange_guys

If you follow this link you can watch a new commercial produced here at wieden + kennedy london for our client Orange Romania. The ad was produced by Nexus, who we also worked with on Honda ‘Grrr’. It was created by Pete and Vicky at W+K and introduces to the world two characters (we call them Millidge and Doig) who – because they only have one mouth between them – are ideally suited to demonstrating the benefits of sharing. We like them. See what you think.

If anyone from Romania is reading we’d be interested to hear how our boys (or could they be girls?) are going down over there.

Meanwhile, another of our ads for Orange Romania, ‘Hide and Seek’, is at number six in Adcritic’s top ten.

His Royal Airness

Jordan1

Jordan2

Jordan3

On Friday 20th October, Niketown London laid out the red carpet for the living legend Michael Jordan and God-like shoe designer Mr Tinker Hatfield (who we visited earlier this year at Nike’s Innovation Kitchen in Oregon).  100 special invited fans, including myself (Darren), Jules and Guy F witnessed MJ and Tinker chat about Jordan’s career, shoe design and what the future held for the Jordan brand.  As soon as the chat was finished it was a race to the basketball section to try and buy the very limited Jordan V grapes and, if you were really lucky, the black and blues. (Rumour had it only 30 pairs came in.) It was like they were giving away free money – chaos.  But I’m very happy to say we won the race and copped the shoes.  Nice.

Jordan_v

Loading