Someone has already done a remix of our Honda Asimo spot.

Over 17,000 views on YouTube so far. I don’t think this necessarily undermines the ‘official’ campaign. You could argue that seeing Asimo fail makes him more sympathetic and even more human. But others may disagree?

Our Honda film ‘The Impossible Dream’ seems to have picked up the main prize at the Meribel Awards Festival 2006. Here’s what I think the article above says, roughly.

The 6th Meribel Festival of Advertising has been won once again by the Honda campaign.

Poetry, lyricism, spectacular images, humour… the film ‘The Impossible Dream’, created by the American agency (sic) Wieden + Kennedy, brings together this rare and explosive cocktail.  Already awarded a ‘Crystal’ for the best European commercial, it also picked up the ‘Grand Crystal’ of the 6th Meribel Festival, held from 12th to 17th December. At the wheel of his Honda and set to the music of Andy Williams, a driver who still has the soul of a child imagines himself on a motorbike, an F1 car, a powerboat and finally throws himself over the the boiling waters of Ignacu Falls, from which he emerges miraculously, saved by a Honda hot air balloon.

Merci, mes amis! Here it is again: