From Marketing Week:

They say you should never meet your heroes. They often disappoint in person. They turn out to be dull, or they demand a bigger trailer made out of tiaras and unicorn hooves.

But no such nonsense was experienced by Stuart Smith and Simon Summerscales earlier today. Amateur marathon runners themselves (well, very amateur, to be honest), it was a thrill and pleasure to find the world’s best marathon runners to be an absolute delight.

For a Nike project, they interviewed Paula Radcliffe and Paul Tergat – both the current world record holders in the marathon.