During St Patrick’s Day 2024, Kahlúa took over the holiday and urged celebrants to rethink their stout order and switch to its own black and creamy drink—the Espresso Martini. From a bold digital out-of-home outside of Irish bars and ‘Incognito Espresso Martini Mini Pint’ glasses to a cheeky film directed by Michael Lennox, we provided a fresh twist on the stout-heavy celebrations.

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Bodega, our social-first creative studio, created a playful social media activation for Malibu to spread ‘virtual sunshine’ with the help of AI. On Malibu’s Instagram, we transformed images of public domain artworks like Michael Angelo’s David and the Mona Lisa to motivate users to submit their own pictures for their own dose of winter sun.

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