Our new campaign for Lurpak has coincided with a marked sales increase. As a result of which, Lurpak has overtaken Flora to assume the number one, best selling position in the BSM (butter, spreads and margerines) category. Our clients at Arla Foods were kind enough to send us some special champagne and cake so we could celebrate. Yum.

Matt Gooden, one half of our CD team on Lurpak (along with Ben Walker), overjoyed to hit number one in the butter charts. Shortly after this picture was taken he ate the whole cake.

Last week we had a little brain storm on the new Nike T90 boot. We were hoping to come up with some fun, tactical executions for the campaign. With great delight, Liverpool fan Darren noticed one of the athletes was Fernando Torres. Torres was on the verge of signing for the mighty Liverpool FC. The next day he officially signed and was handed the No 9 shirt, a shirt with great importance to Liverpool fans – Ian Rush and Robbie Fowler were previous wearers of this famous number 9.
So, to cut a long story short, we wrote an ad, Nike bought it and it went up in Liverpool on Monday.  From concept to live ad in a week.  Not bad.