Story above in Campaign today. We are indeed working on a campaign for Honda in Asia Pacific, which is great news. Fun to collaborate with W+K Tokyo again, which we haven’t done a lot of since the Aiwa campaign a while back. When the work’s done  we’ll post it up on here for the benefit of folks outside of the APAC region where it will be shown.

Our new campaign for Save the Children gets a positive response in Campaign’s Private View section today. Trevor Beattie says:

Hmmm. That scan’s a bit hard to read, sorry. Trev says, "A beautiful story. Simply presented. And worthy of our time, admiration and money. Today, I offer all three. It saves the children, don’t you know. Will you?"

Mike Figgis says:

"By the end of it, I learned something new. I cared. I felt I could make a difference. Ten out of ten."

Here’s one of the TV ads.