Welcome to Optimism

Selfridges win

Campagin 15 May
Official announcement in Campaign today that we won the brief to create an installation in the windows of Selfridges, London's coolest department store. (I'm not couting Niketown or the Nokia Store as department stores, obviously.) We beat a bunch of top artists and designers to secure the project – a nice change from usually competing with ad agencies for comms assignments. The brief was to imagine what Selfridges could be in 100 years' time and we have some wild stuff to reveal when the installation goes live this summer.

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