Welcome to Optimism

nice message

The adverts that your company has produced for Honda to celebrate the
re-opening of the Swindon factory
are superb.

I have been listening to
them on Classic FM each morning as I travel to work.

As a teacher of
Geography my interest lies in their use as learning and teaching aids for
pupils. These short to the point adverts get across the principle of the
"knock-on" or "domino" effect that is part of the course work in industrial
Geography.

Is it possible to get a copy of the whole set of adverts to
use for education purposes? 

I would love to incorporate the adverts
into our teaching presentations to engage pupils in thinking about the impact of
industrial change.

Nice to get some feedback that shows people are engaged.

Honda is Independent’s ‘pick of the week’

Picture 2

Nice one. 

From the Independent's Monday media section (link): 

Best in Show: Honda (Wieden & Kennedy)

At the beginning of the year Honda
closed its Swindon factory. It didn’t want to make redundancies,
despite the collapse of the car market, so it shut up shop for a few
months.

The decision was clear evidence of a
brand that, when the crunch came, remained true to the values
encapsulated in its marketing.

Now Swindon has reopened and Honda
has launched a marketing campaign through Wieden & Kennedy to
celebrate. This is one of the posters, but there are some lovely press
executions too, with well-crafted copy and a clean design. Isn’t it
nice when brands do as they say?

Loading