Wieden + Kennedy's Nokia UK team have been slaving away for the past few months on
creating a rather special hacker box to promote the new Nokia N900 and
Maemo platform to a select group of tech leaders. The boxes went out on Friday
and the response has been incredible. Geeks have gone crazy for the mysterious black box; it's all over Twitter.

We did all the audience profiling work, created the box with Atom and sourced all the personalised goodies including, as you can see on the video, a small plastic fox.

To top it off and deliver us and Nokia a
rather nice Christmas present it has been described on
Engadget as the best unboxing ever.

Welcome to Optimism is proud, delighted and a wee bit overwhelmed about the end of year/decade 'best of' lists as Wieden + Kennedy continues to pick up plaudits in the trade press roundup of the last ten years in advertising. AdWeek named WK Portland's Coca-Cola spot 'It's mine' best Superbowl ad of the last ten years.

Meanwhile, Advertising Age named WK New York's Beta 7 campaign for Sega as one of their ten best non-TV campaigns of the decade.

And Wieden + Kennedy had three entries in Ad Age's best ten TV commercials of the last ten years:

Nike 'Move' from WK Portland:

Honda 'Grrr' from W+K London.

…and Coca-Cola 'Happiness Factory' from WK Amsterdam.