The Media Guardian Innovation Awards were last night, and we walked away with a ‘Mega’ in the creative category for our Onedotzero Festival Identity. The festival identity actively involved onedotzero's core audience of
design and computing enthusiasts in the creation of an innovative design
piece. Identity assets were generated by users and interacted with at a
Nokia-powered identity projection at BFI Southbank.

David, Tom, KJ and Karsten Schmidt enjoyed the fantastic views from the Paramount bar at the top of centre point. 

Judges said: "This is a piece which engages the participant and gives them a penny drop 'I get it' genius moment. This idea nails its brief, serves a purpose and embraces technology and design and combines them all with a touch of genius and stunning visuals."

The award quite literally in the bag.

Good news for the agency – A nice step in the non-traditional direction.  

Congratulations to everyone involved.

You can download the open-source version of the software here.

onedotzero video case history from Wieden + Kennedy London on Vimeo.

We left London with a little bit of money in our pockets, a Czech director on our side, and a look in our eyes that said: “hey, let’s make some advertising”. 

The locations were a little scary from the outside…

…and client area bore an uncanny resemblance to level 7 (aka in ‘The Bunker’) in the N64 smash hit Goldeneye. 

but the setups looked great:



…and the hotel was very pleasant.  Here's Russ Anderson from Nokia Czech'ing in.

Fab getting a last minute call from Scott:

 
"What do you mean you can't make it to the shoot?"

 
Toby makes some last minute changes to the script:

 
Anna ‘the squirrel’ Smith was keeping a close eye on finances 

A well earned beer: